Branding and packaging for Reine, a luxury macaron company based in Paris, France.
In 1533, the chef of Catherine de Medicis invented the macaron. She married Duc d'Orleans, who became the King of France. Not until the 20th century did the macaron become a “double-decker” and filled with a panache to stick the cookies together. The company name has a touch of history and elegance. Reine means queen in French and that is what we want you to feel like. So go ahead, treat yourself like a queen.